Magnolia Marketing

I started working for Magnolia Marketing through the Tennessee Youth Experience Program, a state apprenticeship program, in May 2024. This summer-long program provided me with invaluable experience in understanding the behind-the-scenes operations of businesses and what it takes to run a successful enterprise. My apprenticeship began with reading Michael Gerber's "The E-Myth Revisited," where I learned about the importance of systematizing business processes, the distinction between working on your business versus in your business, and the necessity of creating a consistent, repeatable model for success. I applied this newfound knowledge to Magnolia Marketing's business operations. My main responsibility was to develop the foundational systems of the business, starting with organizational systems. I created the organizational chart, job descriptions, and position contracts. I then moved on to management systems, which included creating an operations manual and documenting all of our systems and standard operating procedures (SOPs). I developed a system to identify and document other systems as well.

I focused on populating the operations manual with all the necessary business information, including training manuals and an employee handbook. This effort extended to people systems, where I created and developed our hiring and onboarding processes for new employees. This included implementing detailed orientation meetings, role-specific training, and continuous feedback mechanisms to ensure seamless integration and development of new hires. Additionally, I took on various tasks for clients, such as website design and managing Google Business Profiles. I am very proud of all that I have accomplished in only eight short weeks here and look forward to bringing that pride in my work to whatever I do in the future. Through these efforts, I helped to ensure clarity, accountability, and efficiency across the team at Magnolia Marketing.

I now serve as the SEO Specialist and Technical Manager at Magnolia Marketing, where I lead SEO strategies to improve search engine rankings, drive traffic, and optimize client websites. I also oversee the technical department, managing web development projects, troubleshooting technical issues, and ensuring the seamless execution of all digital initiatives. In this role, I work closely with both clients and the internal team to deliver top-quality services, continuously optimizing our systems and processes to drive performance and innovation. These efforts ensure that Magnolia Marketing remains at the forefront of digital marketing and technological excellence.

Below, you can find examples of the work I have done during my time at Magnolia Marketing, including websites, job descriptions, position contracts, systems I've built, processes I've documented, and resources I've created.